Rational
The subject I have chosen within inequality is the Gender Pay Gap. My aim is to raise awareness around the disparity between Men and Women within the workforce. The concept of my posters is a rhetorical question for the audience ‘Equal opportunities?’. The target audience I have aimed for is mostly the younger generation to raise awareness of the pay gap. My design concept responds to the Ihi section of the brief through use of symbols and colours representing the gap between Men and Women. I have chosen more of a modern time period with more of a flat graphic style with on trend pastel colours. I have used a visual narrative strategy on the pay gap poster to bring light to the gender pay gap and the difficulties Women face with it. Both posters use colour to symbolize the gender difference. The coin poster uses a strategy of hierarchy with the background being on an angle with men earning more compared to women and the hierarchy in the coinage where I have shown men earning higher value coins compared to women. My posters respond to Wehi as my designs aim to make the viewer feel convicted about the issue and to get them to really think about the issue.
Here are my final two posters.
The subject I have chosen within inequality is the Gender Pay Gap. My aim is to raise awareness around the disparity between Men and Women within the workforce. The concept of my posters is a rhetorical question for the audience ‘Equal opportunities?’. The target audience I have aimed for is mostly the younger generation to raise awareness of the pay gap. My design concept responds to the Ihi section of the brief through use of symbols and colours representing the gap between Men and Women. I have chosen more of a modern time period with more of a flat graphic style with on trend pastel colours. I have used a visual narrative strategy on the pay gap poster to bring light to the gender pay gap and the difficulties Women face with it. Both posters use colour to symbolize the gender difference. The coin poster uses a strategy of hierarchy with the background being on an angle with men earning more compared to women and the hierarchy in the coinage where I have shown men earning higher value coins compared to women. My posters respond to Wehi as my designs aim to make the viewer feel convicted about the issue and to get them to really think about the issue.
Here are my final two posters.
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