CONNOR PAYNE 222.258 VCD

Rational The subject I have chosen within inequality is the Gender Pay Gap. My aim is to raise awareness around the disparity between Men and Women within the workforce. The concept of my posters is a rhetorical question for the audience ‘Equal opportunities?’. The target audience I have aimed for is mostly the younger generation to raise awareness of the pay gap. My design concept responds to the Ihi section of the brief through use of symbols and colours representing the gap between Men and Women. I have chosen more of a modern time period with more of a flat graphic style with on trend pastel colours .  I have used a visual narrative strategy on the pay gap poster to bring light to the gender pay gap and the difficulties Women face with it. Both posters use colour to symbolize the gender difference. The coin poster uses a strategy of hierarchy with the background being on an angle with men earning more compared to women and the hierarchy in the coinage where I have shown men ear...

More refining and feedback. The feedback I got from my tutor was to play around with the typography more so I played around with the small type and tried different positioning such as left alignment ect..

ABSENT I spent the day developing and refining posters. I decided to switch from the eggs to the coins because people weren't understanding the egg metaphor about us being the same no matter what gender but instead a lot of people thought that I was stating that humans come from eggs. So I decided to ditch that metaphor and go for more of a straight forward approach. The new approach also relates more to money and the pay gap compared to the metaphor.

This class was our second Interim Presentation. Some of the feedback I received included the confusion around the poster with the metaphor of the eggs. I also received feedback on the pay gap poster that the colours could be be more vibrant. Overall the feedback I received really helped me to move forward with my designs and clarify my concept and strategies.

This class was focused on developing and refining our posters for the week 5 interim presentation next class.

With the second interim presentation approaching Monday Week 5, this class was about developing and improving our designs. This class was focused on the relationship between type and image and how powerful they can be when working together well.

ABSENT This task involved Aim > Concept > Strategy. Although I was absent, I did my best to complete this task at home as it would be beneficial and create more concepts and ideas for me to work with. This task involved stating our Aim for the posters, mine being Gender Pay Gap, my concept of the poster is 'Equal Opportunities?' asking the viewer a rhetorical question, and then create 4 strategies of the same Aim and Concept. This helped to think about the same idea from various angles.